Developing Projects and selling Technology to the Indian industry is complex and requires considerable knowledge and skills. Eventual success depends upon:
- Knowledge of technologies/expertise and their relevance to client’s needs
- Ability to identify and select the right projects to follow up
- Understanding of how decisions are made
- Acquaintance with the right people
TechSearch™ provides this to its Principals
‘Cultural Bridging' – an Expertise that’s Difficult to find
The need to bridge these ‘cultural gaps’ during complicated Contract negotiations is obvious to international negotiators. Its absence can be time consuming and very expensive, especially for the international company in terms of lost business and wastage of time.
The difficulty lies in finding an agency that has the expertise to provide such a ‘cultural bridging’. It is difficult and unusual to find one organization with the right blend of
- Knowledge of local work styles and ethics
- Experience of international technology Licensing
- An understanding of the technology needs of the Indian industry
- Recognition of the relevance of the imported technology to Indian needs
- Belief that international companies do not have to make compromises to promote their technologies in India
TechSearch™ is one such company, different from others, that specializes in 'Cultural Bridging' and in marketing of internationally famous technologies, exclusively for different technology providers, to the industry in the Indian sub-continent
